The company also brought back two deceased Belgium Football team managers back to life in a campaign for the Belgian Football Association. Some examples of the kind of work Metaphysic does include a Gillette razor campaign featuring the American athlete Deion Sanders but in a young 1989 look. “Our mission is to expand the frontiers of human expression through the ethical application of AI and build a future where everyone can create deeply relevant and delightful content for the communities they care about,” reads the about section of Metaphysic.Īccording to a report by CNN, the Metaphysic founders want to create deepfake videos that can “do everything from making older entertainers appear younger to creating video doubles of famous people that can be used to make commercials.” It’s also not about just making deepfake videos but actually making them look as realistic as possible. Chris Ume joined hands with his brother Kevin Umé and London-based tech entrepreneur Tom Graham to launch Metaphysic. Metaphysic however claims to be different by saying that this technology can actually be used for fun, and to highlight the possibilities of visual effects. Deepfake videos still have a long way to go as most of the popular ones can be easily recognised as fake but the technology is evolving and it will only get better. There’s also the worry that deepfake could be used to manipulate elections by making fake videos of politicians. There have been cases of deepfake technology used mostly in pornography to create non-consensual adult videos. Know MoreThe idea behind deepfake videos is to make fake videos look realistic with the help of AI but this technology has mostly received negative criticism due to the dangerous possibilities it offers. Discover how business leaders are strategizing around building talent capabilities and empowering employee transformation. However, the platform will remove digital forgeries ‘that mislead users by distorting the truth of events and cause harm to the subject of the video, other persons or society’.Capability development is critical for businesses who want to push the envelope of innovation. TikTok said it had not removed the videos as they did not violate its policy, saying that the account’s username provided context for the content being a deepfake. Over the past few years, deepfakes of celebrities and politicians have gone viral, with a deepfake of the Queen being used for Channel 4’s alternative Christmas speech.Īway from the comedic videos and celebrity morphing, deepfakes have also been used to transplant the faces of famous women like Scarlett Johansson into porn videos. This copy of a person can then be superimposed onto the body of a stand-in actor – placing a person in situations they’ve never been in and saying things they have never said. The first network then tries to generate new images to fool the second into thinking they are real. Tom Cruise randomly pops up in Stormzy’s new music video and couldn’t look happierĭeepfake technology first emerged in 2017, resulting in highly realistic fake videos created using a kind of artificial intelligence.Ī machine-learning technique called a GAN (generative adversarial network) is used, with a person feeding one network hours of real video and images of a person to give a machine an understanding of what a person looks like from different angles, while another network is trained how to pick out the target person from a database of many different people.
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